The ORCID Advocacy Toolkit: Towards a Community-Driven Resource

Authors

DOI:

https://doi.org/10.36399/ag1cs624

Keywords:

ORCID, advocacy, co-creation, community resource, open research, persistent identifiers

Abstract

This paper introduces the ORCID Advocacy Toolkit, a community-driven resource designed to support institutions in the successful adoption of ORCID iDs. Recognizing that effective advocacy requires both clear messaging and practical materials, the Advocacy Toolkit was developed through a collaborative, co-creation process involving librarians, research managers, and consortium members. Early stages focused on gathering existing advocacy content—such as templates, policy documents, and communication strategies—and identifying gaps in coverage. By hosting writing sprints and inviting broad participation, the project drew on diverse expertise to build a dynamic Wikibook suitable for institutions with varying needs and levels of ORCID experience. The establishment of an Editorial Board ensures ongoing updates, structured contributions, and alignment with emerging community requirements. In addition to highlighting common barriers to ORCID uptake—like low awareness or fragmented communication—the paper examines how flexible frameworks and peer-driven content can help overcome these challenges. Ultimately, the ORCID Advocacy Toolkit champions the principle of “from the community, for the community,” providing a sustainable, evolving resource that strengthens the open research ecosystem by supporting researcher recognition, knowledge sharing, and global collaboration.

Author Biographies

  • Mareike Wehner, University of Liverpool

    Mareike is the Senior Outputs Development Manager at the University of Liverpool. Her team focuses on university-wide initiatives to maximise the quality and visibility of research outputs, with the goal to support researchers and work towards strategic goals. She has a robust background in the publishing sector and worked in responsible metrics education.

  • Alastair Arthur, University of Glasgow

    Alastair is a Research Information Administrator in the Research Information Management Team within Information Services at the University of Glasgow. His work with researchers across the University to facilitate open research, supporting compliance with research funder open access and data sharing requirements. He is also responsible for the administration of research outcomes reporting to funders to demonstrate compliance with these requirements. Alastair has a MA in Politics and Economics from the University of Glasgow and a MSc in Information and Library Studies from Robert Gordon University.

  • Adam Vials Moore, Jisc

    An advocate of the need for the outputs of research to be openly available and easy to discover and access, Adam has experience across a wide array of enabling technologies and infrastructures, including metacognitive and adaptive learning, hypertext, bioinformatics and RIM/repository architecture. His current interests focus on ensuring the global connectivity enabled by PIDs, infrastructure and metadata allow for equitable discovery and access for all scholarly work and developing the intertwingular nature of hyperconnected information structures.

The cover page of the Scottish Journal of Open Research, with the Open Research Scotland logo on a blue background

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Published

07-11-2025

Data Availability Statement

No data were created or analysed in this paper.

Issue

Vol. 1 (2025)

Section

Articles